Lenticular
printing is a process or combination of two or more images
viewed by a specialized lens material to create the illusion
of animation or three dimensions.
A Lenticular image has two components: a printed image
and a lenticular lens screen. The original image is sliced
by a process called “interlacing”- one slice
corresponds to one image. This sliced image is then either
printed on paper or directly printed on the flat side
of the lenticular sheet. Precise positioning of the lens
produces the desired effect of the image.
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Types of Lenticular Effects… |
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3D |
Objects
within an image are layered to give the illusion
of depth and perspective. Unlike 2-dimensional design,
using this Lenticular effect allows graphics to
appear more realistic. Lenticular 3D can be incorporated
into most images or design styles |
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FLIP |
A
dramatic swapping of two images-each vanishing and
then reappearing from one to another. This Lenticular
flip effect is most beneficial for demonstrating
"cause-and-effect" or even "before-and-after"
comparisons. |
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ANIMATION |
With
a series of images coming together to create an
animation much like a short movie clip, this is
the most complex lenticular effect. The illusion
of motion actually comes from either a selection
of video frames or sequential still images. This
lenticular animation effect is great for emphasizing
body movement or mechanical action. |
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| MORPH |
The
conversion of one image into another is used to
create the illusion of transformation. This Lenticular
morph effect can be used for showcasing a product
or feature that may change or create change. |
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ZOOM |
The
illusion of movement from background to foreground
to create the effect of "leaping out"
or "jumping back." A Lenticular zoom animation
can consist of one or more objects, or even a full
image. This effect works best for highlighting elements
such as products, logos, or important messages. |
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Twist |
Twist
creates a distortion of the text or image and gives
an excellent effect to graphic design, which is
sure to arrest the attention of the viewer. Effectively
used to highlight important message in an image.
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Rotation |
The
illusion of circular movement to complete the 360
degree cycle effect. Most appropriately used to
create a circular and pivotal effect for promotional
and advertising campaigns. |
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| 3D
& Flip |
3D
& Flip is a combination of Lenticular effects
which gives an illusion of virtual depth and perspective
along with the dramatic swapping of two images-each
vanishing and reappearing from one to another. Most
effectively used for demonstrating comparisons between
two images or objects. |
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Now this Ultra-modern Lenticular Printing is all set to
change the face and enhance the impact of… |
Indoor Advertising:
Shop Displays, Wall Murals, Standees, Posters, Backlit
Displays, Kiosks
etc.
Outdoor Advertising:
Hoardings, POP, Signages, Bus Shelters etc.
Packaging
Sales promotional material
like Key chains, Danglers, Coasters, Stickers, rulers
etc.
Corporate
Gifts |
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The
technique can also be used widely in infinite other innovative
applications.
This medium is sure to help showcase products/services
in a completely new perspective, and people are fast waking
up to such new, exciting possibilities.
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